Having trendy online presence is essential for every business out there nowadays! The way how internet users crawl webpages is much sophisticated and faster now. You need to catch the attention, show off the brand and build the trust literally in few seconds, otherwise people close your web.
Check some PRO business websites for inspiration…
Lets break these trends into 5 steps!
1. Catchy and professional look!
Well, it’s you business we’re talking about and your website is place where visitors make decision if they spend money on you. Once you get visitors you design should represent in TOP way. Colors, layout, pictures should be adjusted to your industry and brand. Every single element reflects your business and your brand. Make it clean, trendy, intuitive and smooth.
TIP: check out your bounce rate in google analytics and run A/B testing. Test CTA, colors of the buttons, pictures, amount of elements above the fold etc!
2. Branding
Showing off your branding is very important part of your business strategy. Having professional logo which represent your business is essential. That’s why you should put a lot of effort in the beginning when you starting your business and designing first logo!
Hire good designer and invest good money to get best logo ever! Because it’s gonna represent you all the way…
If you’ve already started your business and you think there is potential in redesigning your logo to make it more trendy, feel free to do it! You have nothing to lose. You’ve definitely seen plenty of business updating their logos right? Such as apple, pepsi, starbucks etc.
Check some tips on how to build great business logo!
Check some business logo examples:
Once you get your logo done, make it visible on your website, make people to remember it!
3. Storytelling
This is more marketing based! Make sure that message you’re putting out there is clear and reflects your brand correctly. Have a slogan which people will remember and will push them to remember you!
Here are few examples:
uShip: “GET SHIP DONE”
Apple: “Think Different”
MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”
Check some more business slogans for inspiration here: http://blog.hubspot.com/blog/tabid/6307/bid/33535/10-Companies-That-Totally-Nailed-Their-Taglines.aspx
4. CTA – Call To Action
CTA buttons are essential for your business. These are elements which turn your visitors into your potential customers. It might be either button, optin, phone number, icon or any other element which makes people to do action which called conversion / sale.
A/B testing is super essential part of CTAs. Test the color, size, text, position, make statistics, get results and come up with outcome!
Check this video about amazing CTA tips before you start!
5. Make IT Smart!
Now it’s time to put all 4 points from above together. This step can make your website full of elements and super messy. You should keep simplicity in mind all the way and keep it easy for your visitors.
Make it easy to scroll, smooth, readable, CTA visible, interactive, catchy … simple make it SMART. Look at it few times, ask for feedbacks, go through analytics and stats, take advice from designers etc.
Make sure your website is resposnive (mobile friendly).
According recent google studies, most of the online traffic comes through mobile devices. That’s why they released update in April 2015 which requires you to have mobile friendly website if you would like your website to rank well in google search. There are plenty of tools out there which you can use for testing and optimizing your web responsivity.
Hope these tips were useful for you and your business website will rock for you and you’ll get some good conversions / sales.
I definitely recommend using wordpress platform and templates for getting your website done. Most of the things mentioned in this article are covered in pre-designed templates.
I’ve been using wordpress for more then 5 years for my own online projects or my clients. Having good template is big advantage because of A/B testing. It’s very easy to run simple tests, such as, size of CTA, color of CTA, positions of slogan or logo, changing backgrounds etc. All of that you can manage through admin area, get good results and save a lot of time.